Thinai
Scroll-stopping packaging and full-funnel launch strategy for a modern snack brand.
A packaging identity and performance marketing concept engineered to stand out in mobile ad feeds and turn curiosity into first-time trial orders.
- Type
- Self-initiated concept
- Year
- 2026
- Sector
- Consumer Goods (D2C)
- Disciplines
- Palette
- #5F2DB2#D96B42#D9E56B#F4EBDD
The concept brief— First Jot
Brief
Concept brief: for a digital-first food brand, the pack is the ad. We designed the packaging and the performance marketing funnel simultaneously so creative and media reinforce each other.
Packaging built for the feed
Each flavour owns a bold colour block and an expressive graphic symbol so the pouch reads clearly even as a 300-pixel thumbnail in a mobile shopping carousel.
Full-funnel campaign plan
Planned across three stages: pattern-interrupt short videos for awareness, taste and ingredient breakdowns for consideration, and a starter-pack offer for conversion.
Creative testing matrix
Instead of betting the budget on one hero commercial, the concept maps out modular hooks — crunch, convenience, clean ingredients and flavour — to test and optimise against real audience response.
What this concept explores
Explores
- 01Concept exploration: D2C packaging designed simultaneously for retail shelves and mobile ad feeds
- 02Concept exploration: integrated Meta & Google campaign architecture connected to a custom landing page
- 03Concept exploration: structured creative testing framework to lower acquisition cost over time
Credits
- Concept, packaging & media planning — JOTTIT
- Imagery — concept visualisation
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