Malli
Chiaroscuro campaign film and still-life photography for a botanical fragrance.
An art-directed film and photography concept translating the mood of night-blooming jasmine into a contemporary luxury campaign.
- Type
- Self-initiated concept
- Year
- 2026
- Sector
- Beauty & Fragrance
- Disciplines
- Palette
- #17151B#F4EBDD#5F2DB2#D9E56B
The concept brief— First Jot
Brief
Concept brief: create a campaign world for a modern botanical fragrance where light, shadow and texture do the talking — planned from storyboard sketches to multi-format delivery.
From storyboard jot to set
Every frame was sketched first in charcoal and chalk to lock in the balance of deep shadow and luminous botanical highlights before stepping onto set.
Film & motion direction
A 30-second launch film built from tactile macro shots and atmospheric sound design, accompanied by 15-second and 6-second vertical edits tailored for reels and paid social.
Still-life library
Shot on dark stone and textured paper, the still photography gives the brand a cohesive gallery-grade look across product pages, lookbooks and outdoor posters.
What this concept explores
Explores
- 01Concept exploration: translating charcoal storyboard sketches into luxury film & still-life direction
- 02Concept exploration: single-shoot production workflow yielding film, reels and e-commerce photography
- 03Concept exploration: distinctive visual restraint that separates a brand from category clichés
Credits
- Concept & art direction — JOTTIT
- Imagery — concept visualisation
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