Concept projectThinai
Consumer Goods (D2C) · 2026
Scroll-stopping packaging and full-funnel launch strategy for a modern snack brand.
Performance · Branding
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Performance Marketing
A great idea deserves to reach the people who need it. We plan, launch and optimise paid media campaigns across Meta, Google and LinkedIn — combining scroll-stopping creative with disciplined targeting and conversion tracking.
Why it matters— The Impact
Why performance marketing matters
Many ad accounts suffer from a split brain: media buyers manage spreadsheets without creative support, while designers make ads without seeing performance data. At JOTTIT, creative directors and performance marketers sit at the same table, testing hooks and optimising landing pages together.
What we deliver— Deliverables
Scope
- Paid advertising01
- Campaign strategy02
- Meta and Google advertising03
- Lead generation04
- Campaign optimisation05
How we approach it— Process
Our approach
- 01
Start with commercial targets
Before spending a rupee on media, we align on your business goals, target audience, unit economics, tracking setup and conversion definitions.
- 02
Pair sharp creative with smart targeting
We produce multiple ad angles, visuals and video hooks so audience data — not guesswork — decides which message scales.
- 03
Optimise every step of the funnel
We monitor cost per lead, return on ad spend and landing page conversion rates continuously, reporting in plain English.
Related concept work— Selected Work
In practice
Concept projectQuestions— Answers
FAQ
Who owns the ad accounts and analytics data?
You do. All Meta, Google and analytics accounts are set up under your ownership so your data and campaign history always stay with your business.
Do you also create the ad visuals and landing pages?
Yes — that is one of the biggest advantages of working with JOTTIT. Our creative and web teams build the ad assets and conversion landing pages alongside the media team.
Get started— Let's Jot It
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